Topic

Watches

From the Santos commission for Santos-Dumont to the Tank, the Crash, and the Tonneau. The wristwatches that defined Cartier's horological identity.

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The Cartiers: Watches

The Cartiers: Watches

Cartier began making men's wristwatches in the early twentieth century, at a time when wristwatches were considered women's jewellery and men wore pocket watches. This short film explores how the Cartiers created a new category and persuaded men to wear one.

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